Nowadays, everyone is competing with each other to get a better search engine ranking in Google and this is where linkbuilding comes in very handy. If you have a newly-launched website, you should know that that linkbuilding is very necessary for your website as it will help you to get better traffic, better search engine ranking and authenticity. But before we jump into why it is so important, let’s discuss what is linkbuilding.
Link building is the process that is used by many website owners for increasing the number and quality of inbound links to any webpage. Search engines consider backlinks as recommendations and that is why if more people recommend your website through external links, your website becomes more trustworthy.
It is one of the most important factors for the success and growth of your website but it is a hard skill to master.
Now let’s discuss why it is so important for a new website.
Helps to increase your rank
Linkbuilding is very important for the success of any website because as previously mentioned, it acts as the main ranking factor on any search engine. Most people who search for answers on any search engine doesn’t go past the first page to find the answers and this is the reason why getting better ranks in the search result is very necessary. Achieving that spot is very difficult physically and that is why to make your website visible, link building is very necessary.
Helps to drive traffic
From the previous point, we got to know that linkbuilding is very important to get a better rank in the search engine. Now we all know that when any website gets a better rank in the search engines, it gets more visible to any user and this way it will get better traffic. So, using linkbuilding will definitely help you to drive traffic from search engine ranking also when other websites link your website to their page, you will also get more traffic from there The ultimate point of creating a website is to get traffic to your website and linkbuilding really makes it worth.
Helps to develop connections
With linkbuilding, you can develop connections with other website owners, business owners and influencers. These mutual relationships are very beneficial as they generate an advantageous exchange of customers and visitors. They allow your website to grow through an increase in exposure and link referrals.
Creating content that is relevant to use on one of their websites will help you to get a link back to your website when they choose to share your content on their site.
Helps to generate brand awareness
The more traffic you generate, the higher your website ranks. This means that you will be visible to many diverse audiences, both familiar and new. Getting visible to new audiences means that your brand awareness will increase which is very great for your website as the more traffic you generate, your website will get better ranking and it will be popular in no time and you will get better credibility and authority. This will help you to make a strong ground in your industry.
So, these are the reasons why link building is very important for a new website. It will not only help to gain more traffic but also help to get better search results. This is very necessary for the growth of any website.
Linkbuilding Basics – 5 Tools to Monitor Backlinks
Any website SEO performance greatly depends on the strategies you have created to build the reputation on the search engine and having a good quality backlink is a great way to earn reputation and authenticity.
Backlinks are links that redirect other websites’ visitors to your websites which helps to drive more traffic and better search engine results. Having a good quality backlink will help you to get a better search engine ranking which is great as it will help your website to stay on top of your competitors.
While good quality backlinks help you to enhance your reputation, bad quality backlinks can destroy your online reputation and it can be considered as a Black Hat SEO. That is why monitoring your backlinks is a must thing to do so that you can save the quality and quantity of your backlinks.
There are certain tools that can help you to monitor your backlinks and here are 5 tools that can help you to do it.
Ahrefs:
So far considered as one of the best tools to monitor your backlinks, Ahrefs has the largest list of live backlinks. The list updates every 15 minutes and goes over 4 billion pages in a day. It has both paid and free versions where it provides a complete analysis of competitors with the free version and with the paid version you can get more in-depth information of the analysis.
With Ahrefs you can get a lot of features and one of the most noted features is the analysis of anchor text. It lets you see the number of anchor texts through that. It also provides information on how many links you have set to follow and minute information to build a great SEO strategy.
Majestic SEO:
Majestic SEO checks for backlinks itself rather than using any third-party information. Digital marketers who look after link building on their own websites, as well as their clients, use Majestic SEO most of the time. The backlink history checker tool helps you to control the number of backlinks for each of your domains. It also offers you to check up to 5 domain backlink performances and compare them to each other which is a great way to see your competitor’s strategy.
SE Ranking:
SE Ranking allows you to check incoming links based on Google Webmaster Tools data for your website. It offers certain features such as website audit, keyword research, and competitor rank tracking. It helps you to generate detailed links analysis parameters such as index or noindex, follow or no follow, date discovered, anchor text and more which further allows you to reject links and generate a file that you can submit to Google Webmaster Tools.
Sitechecker:
This is a great backlink tracker for SEO and marketing managers. It helps to track and analyze the backlink profile for your website and enables you to keep track of all your backlinks. That is not all, it also notifies you when one of your backlinks is lost and helps to make them active again. It also helps you to estimate your link-building strategy with easy reports and increases its efficiency.
RankActive:
It is a new tool that is available in the market which has a huge internal backlinks database. It helps to find backlinks in live mode and with graphs and tables, you can easily find which links are good for your website and which don’t work.
The tool provides a whole list of backlinks with detailed information and it also shows links that were lost or gained. It also helps you to track your competitor’s backlinks which helps you to improve your strategy.
So, these are the tools that can help you to monitor your backlinks properly and help you to maintain a strong ground in the digital market.
Must Read: Most commonly used digital marketing tools
