So, you see influencers all around you!
Earning a lot of money, getting a lot of free products (especially if you are a beauty influencer) travelling places for Free and becoming a celebrity.
Influencer marketing is one of the most effective and popular forms of digital marketing, as it leverage the power and trust of social media personalities to promote brands, products, and causes.
Influencer marketing is not a new phenomenon, but it is constantly evolving and adapting to the changing needs and preferences of consumers, platforms, and creators.
The Craze to Become an Influencer
The rise of influencers is all about regular people becoming famous on social media. Everyone’s chasing after it because being an influencer seems like an easy way to make money and get free stuff. They promote products and get paid or get goodies just for showing them off to their followers. It’s like getting rewarded for being popular online!
With that being said, let’s check some of the influencer marketing trends that will remain in 2024 and how they will shape the future of this industry.
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AI will increasingly integrate into influencer marketing.
Artificial intelligence (AI) is a technology that enables machines to perform tasks that normally require human intelligence, such as learning, reasoning, and decision-making.
And yes, AI has and will have a deep role in influencer marketing.
AI has many applications in influencer marketing, such as finding and matching the right influencers for brands, analysing and optimising the performance of campaigns, and generating personalised and engaging content.
AI can also help influencers create their own virtual assistants, avatars, and personas, which can enhance their interaction and connection with their fans.
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If You are a Preferred Creators Then Nothing Can Hold You Back – no matter on which platform you are on.
Consumers are becoming more selective and loyal to the creators they follow, and they want to consume their content across different platforms and formats. This means that influencers need to diversify their presence and content strategy and offer their fans more value and variety.
For example, influencers can create podcasts, newsletters, blogs, books, courses, and merchandise, in addition to their social media posts and videos.
Influencers will become key to many affiliate programmes.
Affiliate marketing is a type of performance-based marketing where brands pay commissions to influencers or publishers for generating sales or leads through their referrals. Affiliate marketing is a win-win situation for both brands and influencers, as it allows them to earn revenue based on the results they deliver and to build long-term and mutually beneficial partnerships.
Affiliate marketing is also a way for influencers to monetize their content and audience without compromising their authenticity and credibility.
Live shopping will continue to play a greater role in influencer campaigns.
If you are on Facebook – you must have seen LIVE shopping videos.
Yes, there are scores of business people selling their products online.
How Live Shopping Became so Popular
Live shopping on Facebook got really popular because it’s like having a store right in your phone. People can watch someone show off products in real time and buy them instantly, almost like being in a store but without leaving home. But lately, folks are feeling tired of it because it’s everywhere and feels a bit overwhelming. Sometimes too much of a good thing can make people lose interest!
Live shopping is a form of e-commerce where influencers or hosts showcase and sell products in real-time through live video streams. Live shopping combines the elements of entertainment, education, and social interaction and creates a fun and interactive shopping experience for consumers.
Live shopping is especially popular in China, where it is expected to generate over $300 billion in sales in 2024.
A Greater Emphasis on Diversity and Representation in Influencer Marketing
Diversity and representation are important aspects of influencer marketing, as they reflect the reality and diversity of society and consumers. Consumers want to see influencers who look like them, who share their values and interests, and who can relate to their challenges and aspirations. Brands also want to work with influencers who can represent their target audience and who can communicate their message and vision effectively and authentically.
Therefore, influencer marketing will place a greater emphasis on diversity and representation in terms of gender, race, ethnicity, age, body type, ability, sexuality, religion, and culture. Influencers who can celebrate and embrace their identity and uniqueness, and who can inspire and empower others, will have a competitive edge in the market.
Conclusion
The above are just some of the influencer marketing trends that will stay in 2024 and that will influence the direction and development of this industry. Influencer marketing is a dynamic and exciting field that offers many opportunities and challenges for both brands and influencers.
By staying on top of the trends and by adapting and innovating, brands and influencers can create successful and sustainable partnerships and deliver value and satisfaction to their consumers.
