Many influencers, content creators, and even entrepreneurs are always trying to go viral in the best way possible. Going viral on social media might seem like a stroke of luck, but that is not really the case. It takes a lot of planning, critical understanding, analytical expertise, and creative thinking to finally make viral content that millions of people on the internet will engage with and share. Making a piece of content go viral on the internet is a dream shared by many, but very few people understand how complicated the process is actually.
Before we share 7 expert tips to make your content go viral, let’s understand the basics first:
What’s a viral post?
Viral content is basically a type of online content posted with the intent of achieving a high level of awareness. By making audiences interact with the post and also share it across various social media platforms, viral content can expose your brand to a whole new audience. You might think that making a post go viral is similar to winning the lottery or something that won’t happen more than once.
But that is not true at all. Once you understand the strategic planning that goes into creating content that goes viral, you can attempt to make your viral content in no time.
Things that are common in all viral content
When you start breaking down all the mystery behind viral content, one of the first things to catch your attention is the similarities. Every single piece of viral content ever posted on any platform resembles each other in a way that indicates what’s needed to make anything go viral on the internet. Let’s take a detailed look at the similarities found in viral content;
- All viral posts mainly focus on low-competition keywords that have the most chances of going viral in the first place. Such viral content is also optimised based on the keywords mentioned.
- Viral content is supposed to offer people on the internet something like a social value in order to be shared across various platforms. If it makes them look clever, appreciated, or even seen, then they are most likely to pass it along to their friends, family, and acquaintances.
- Almost every single viral piece of content allows readers to speak their minds by commenting below the post. If you keep a good comment section open, then you have a better chance of going viral. Responding to such a comment section is also a common occurrence, which increases the virality factor.
Now that you have a better understanding of all kinds of viral content, it is time to unfold the top 7 expert tips to make your content go viral on the internet.
Striking an emotional chord
People like something to which they can relate or that stirs emotions within them at times. So, striking an emotional chord with your audience is necessary to be able to gauge that emotional reaction. Of all the viral posts shared in the past, we can find an emotional aspect to them that played to the people who shared them on their social media profiles. Whether it is happiness, sadness, anger, or even laughter, you can make your content go viral based on various types of emotions.
Create a compelling headline.
Just like with every other type of content, the first thing that your audience notices about it is the headline. Making sure that your content’s headline is captivating should be your priority if you intend to make it go viral. A title is actually what makes people click on your post and even share it across various platforms. So, while you ensure that the content itself is interesting, making your headline or title stand out is a given.
Put an emphasis on interactive content.
Whether it is on social media, a website, or any other online platform, people prefer interactive content more than anything else. You can easily create an interactive post when you have deep knowledge of a certain interesting topic. Whether it is in the form of an open discussion or anything else, people like to interact with such a post, and it ends up blowing up on the internet.
Keep it short and catchy.
Viral content is not expected to be long and boring. It is usually short, witty, and interesting enough to make people click on it and share it. These days, people prefer to watch short videos such as reels on Instagram and TikToks, which are usually less than 30 seconds. The reason why short videos are preferred over any other kind of content is that they are catchy, include a number of elements (such as a popular song played in the background), and also humour or useful information (such as daily hacks).
Tap into current trends.
Your topic is the key to making content that goes viral. The best way to find an eye-catching topic is to keep an eye on the trends. Trending topics can help your content blow up if you can tap into them at the right time. Time is of the essence when it comes to trending topics, because once a trend dies down, there is no point in creating a post over it.
Engages viewers instantly.
Viral content should be able to engage the audience immediately once they take a look at it. Viral posts grow organically almost every single time, and that is because people find them visually exciting. People are more likely to share content that engages them instantly on their own social media accounts. Engagement is also considered necessary because social media platforms rank posts depending on their engagement. If a post has more comments, likes, and shares, then it certainly has an immense reach, which makes it a viral post in every sense.
Final thoughts
Befriend consistency and familiarity if you wish to make your content go viral in the best way possible. So the next time you wish to make content go viral, use the aforementioned tips to achieve success
